Fans of the popular home renovation reality show "Fixer Upper" have expressed their disappointment with the hosts' decision to partner with Target to sell their new home furnishing line called "Hearth and Hand with Magnolia."
Earlier this week, Target announced that it has partnered with "Fixer Upper" stars Chip and Joanna Gaines to sell the new home furnishing line, which is expected to hit the stores on Nov. 5. The product line will include more than 300 items ranging in price from $0.99 to $129.99, according to a Target release.
A number of Christians have complained about the couple's decision to associate with Target, which is currently the subject of a boycott by the American Family Association because of its policy allowing shoppers to choose bathrooms that correspond with their gender identity.
"I don't shop Target anymore. I wish you would had followed your Christian values instead of the almighty dollar. Lost a little respect," one woman tweeted, as reported by The Gospel Herald.
"Very disappointed that as Christians you choose Target for your brand. Many Christians no longer shop there and my family still will not," another one wrote.
In a blog post, Chip explained that they decided to partner with Target because the company is known for its generosity, noting that a portion of the proceeds from the sales of the new product line will be used to help families in need.
"[O]ne of the main reasons we decided to team up with Target is because we have found them to be the gold-standard when it comes to generosity and giving. This really resonates with us. Jo and I believe that to whom much is given, much is required," he wrote.
A statement from Target confirmed that the proceeds from the new products will be donated to local charities.
As part of the partnership, the Magnolia Foundation, a charitable organization set up by the Gaines couple, will also work to redesign the dining room of the Target House at St. Jude Children's Research Hospital in Memphis. The living space was created to allow families to stay near the hospital long-term while patients are being treated.
The Gaines couple came under fire from LGBT activists last year after it was reported that their pastor opposes same-sex marriage.
The LGBT community reportedly urged HGTV network, which airs "Fixer Upper," to drop the Gaines from the show.