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New business reviews website focuses on Christian-owned establishments

(REUTERS/LUKE MACGREGOR)A woman stops to look in the window of a shop in London March 25, 2014.

A new business reviews website has been launched, and it aims to cater to consumers who wish to do business with Christian-owned establishments.

"Everyone is looking for businesses they can trust," Darrel Geis, president of Christian Blue Network, said in a press release. "At Trust Blue Review, we believe that the best way to gain trust is when you know from the beginning that the business owner has made a commitment to honor God by doing the job right, with honesty and integrity."

Just like Better Business Bureau and Angie's List, Trust Blue Review gathers feedback from consumers that others can read. The website allows users to gain information on a particular company's value system, including the character of the business owner. This will help consumers in eight areas in Indiana, Kentucky and Ohio to study their choices before purchasing a product or availing a service, guided by what others have experienced.

"We believe our unique filter of business competence and Christian character is different than any other way consumers find businesses they can trust," Geis explained. "With the new reviews component, our consumers are able to voice how our advertisers are performing. Our advertisers have been operating with excellence in their businesses all along, and now with consumer reviews, we'll have the means to affirm it."

The website says that their advertisers commit to the following: one, that they proclaim Jesus as their Lord and Savior; two, that they are actively involved in a local church; and three, that they strive to operate their business based on Biblical principles, primarily Romans 10:9, Hebrews 10:25, and James 1:25.

Trust Blue Review is the newest endeavor by Christian Blue Network. The company owns Christian Blue Pages, an annual print directory of businesses owned and run by Christians. It also releases each year a Christ-centered songbook titled "Christmas Blue Pages." It has 25 years of experience in print, mobile and Web promotions.

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