MacBook Air 2016 release date, specs rumors: Apple to scrap Air brand?

Apple's Sept. 7 event brought some excitement amongst tech fans all over the world. The revelation of its flagship smartphone during the event was definitely anticipated by millions of consumers all over the world. However, some fans were disappointed when the Cupertino-based company decided to skip some of its rumored devices such as the MacBook Air 2016. According to reports, the much-awaited laptop might come out in October.

Reports indicate that Apple's MacBook Air family could be scrapped as the tech giant consolidates all its laptop/notebook series under the MacBook Pro lineup. | APPLE

In a report by Macworld UK, Apple is said to be planning on holding a special event to launch the new portable computer. However, the publication did not rule out the possibility that the company might also unveil the laptop early next year. Apparently, the upcoming MacBook Pro 2016 is currently the focus of the company. The device was supposed to be launch at the Sept. 7 event; however, Apple did not mention the rumored new flagship device at the affair.

Popular tech blogger, Jack March revealed that Apple will scrap the Air brand anytime soon. According to his blog, both the MacBook Air and the iPad Air products will be replaced with a new line as the company concentrates on MacBook Pro and iPad Pro lines.

In November 2015, Apple CEO Tim Cook told Telegraph that the new iPad Pro will be the future of computers.

"I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" Cook asked during an interview. "Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."

Meanwhile, Ecumenical News reported that if Apple decides to release new MacBook Air 2016, it will come out with amazing features such as USB Type-C, Retina display and Touch ID technology.

Stay tuned for more news and updates about Apple's MacBook Air 2016.